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Hello All, As some of you may know, I am moving on for my next adventure. In 4 weeks time I will be leaving New …

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Looks like Kiwi fave The Mad Butcher has been given a makeover. They have a shiny new website up and rolling which showcases their new …

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The guys over at Marx Design have been up to their old tricks with a lovely piece of packaging work for Whicklock and Sons, in …

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Ok folks, I’ve been a wee bit quiet for the past few months getting my feet under the table as a fully fledged Creative Strategist …

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I started my day this morning with a yummy bowl of the new Hubbards Muesli. I have to say I bought it because I spied …

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I spent Saturday wandering around the city dipping my toes into creative collaborations as part of Urbis Design Day. Read my thoughts here.

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Marx Design were kind enough to share some of their shiny new design for the Tahuna Breaks’ second album Shadow Light with me, so I …

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Found these guys down in the Wellington the other day, Inject Design. Some nice bits of work…

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The old AGDA Poster Annual is going through some changes. For starters, they are excited to announce that the event will now be run biennially and …

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Responsible for the recent rebrand of Health Basics, Milk have been knocking it out the park recently. Check out a few more treats from them …

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So the mystery has been solved. After a few months of wondering who was squirreling away at the new Phoenix Organics rebrand I was pleased …

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I was over on Waiheke the other weekend and stumbled across this little gem – The Oyster Inn – not only did they serve up delicious treats …

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Looks like Interbrand Australia have been up to their usual tricks with another great rebrand, this time with local broadcasters being the recipients. There has …

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What better way to meander your way through 2013 but with this lovely design calendar courtesy of Fancy Design Blog and Design Assembly, a joint venture with …

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I recently stumbled across the work of this lovely lady, Kate Callum. Definitely worth sharing I thought. Also great to see her positioning herself on the strategic …

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These beauties caught my eye the other day over on Lovely Package. A nice fresh and contemporary take on wine label design I reakon. The …

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Check out what the crafty little beggars over at Curious have been up to. Nice to see not only a decent executional job but an …

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Looks like Marx Design and Fracture have been up to some tasty collaboration recently. Check out their recent work for fun brand ‘Juicy Lucy’. Also …

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A little Friday pick me up to get you through the last couple of hours until the weekend in the form of a great design …

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Now heres an interesting design challenge, branding the post! Looks like Designworks have given it a great shot over in Aussie. Someone should maybe get their …

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So it looks like the New Zealand classic, L&P has been given a facelift courtesy of Dow Design. With Cookie Time already under their belts it …

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I was wandering the aisles last night and came across these beauties. Designed by Milk, the new bottle form is an attractive piece of structure design …

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Have a peek over to Designers Journal to see who I thought was the best of the best…

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The Designers Journal Awards Special kicks off with a Parisan bang this week, step forward packaging design royalty, it’s time for the big reveal over at the Pentawards. With …

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I recently stumbled across the freelance work of Jason Hyland, head of the graphic design department at Natcoll. A interesting mix of work including some …

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New Zealand’s favourite packaging design agency Red Cactus have recently launched their shiny new website showcasing a fair few new projects along with a fun …

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A few special pieces by local boys “Special Group’ featured over on Designers Journal last week…

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Turns out furniture expert Jamie McLellan also has a nifty hand when it comes to drawing. I stumbled across his site a few days ago, …

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A little late this week, apologies but Famous VS were the design stars of last week’s Designers Journal post…

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A look at some new work from Tardis Design in Wellington this week on Designers Journal. Be sure to check out their new website also.

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A few great examples of how strong brands need to work in black and white offered up by designer Jeffrey Docherty, now working over in …

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A little behind the times due to a certain jaunt to the UK but it’s time for a peak at this years Best Awards and …

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Index, the Auckland based design studio run by Jonty Valentine and Amy Yalland, (est. July 2011) have just published their first book, ‘Explorations in Indexing’. In their own …

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Croatian born, now Melbourne based, designer Josip Kelava strives to create an emotional response within his work pushing beyond the creation of pretty pictures.

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Its the turn of the Kiwis over on Designers Journal this week with Supply taking centre stage.

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Nice to see letterpress alive and well over at The Hungry Workshop.

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Mash had a GSH over on Designers Journal last week.

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Just a note to say the Second LWC Tour will be kicking off today as I jet off to the homeland for 2 weddings and …

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I stumbled across these design treats recently only to be saddened to discover their Canadian base and consequently my inability to include them in LWC… however, it …

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Last week New Zealand’s online graphical wonderment store relaunched with a new focus. The site will now be dedicated to local and international prints, as …

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A family that designs together stays together, Family Design Co over on Designers Journal last week. This one is for my ’design family’.  

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Thanks to Studio Alexander Touch Compass, New Zealand’s only professional dance company that includes dancers with disabilities, has a new brand identity system. Check out the …

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I recently stumbled across the illustration of this Kiwi Chap, Andrew Archer. Nice work.

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We recently featured some of his posters but Mark Gowing is an all rounder. Check out more of his wares over on Designers journal.

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Some interesting new packaging has emerged from Special Group recently. Jacks of all trades working primarily in the advertising industry these days it’s always intriguing to see …

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Over on Designers Journal last week it was the turn of Aussie’s Motherbird. Take a we peek over here.

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I may be late to the party on this one but looks like Mr God of Infographics, Nicholas Feltron has turned his hand to wine …

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Introducing jack of all trades, master of all… Bradley Rogerson.

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Maud had me at the opening image on their site – if you’re hungry look away now! Turns out the rest of their work lived …

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Their site tells me they have 44 years in the business, that’s quite a lot, I am therefor perturbed that I have not come across …

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James Kape is a New York based designer from Sydney, Australia. He was also the subject of last weeks Designers Journal post. He focuses primarily …

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I recently came across the Aussie studio, Fabio Ongarato Design. I like the way they talk about design playing a part in contemporary discourse because it …

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No Designers Journal update this week as I think I reached my promo limit with BRR last week, great as they are! So let’s take …

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I recently stumbled upon a great little agency in Auckland named Switch and today they not only emailed to let me know they have a …

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I have been meaning to hit up a post on this guy for a while now. Based in Adelaide but originally from Melbourne this Aussie …

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Working over in Sydney, Mark Gowing heads up Mark Gowing Design. While there may be an upcoming post on a certain sister site of ours …

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Some tasty new work recently landed in my inbox courtesy of the team over at BRR. Two great examples of beautifully executed brand work underpinned …

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“A journey of creative problem solving and discovery” – yes please. Interesting name! Introducing Could not Sleep.

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Last week’s Designers Journal post took a wee gander at the work of Organ Studio.

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I would quite like these designery types to be my friends. Some interesting work from ‘A Friend of Mine’ over on the sunny side. Check …

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Thanks to everyone that came along to the launch or hooked themselves up with a copy at Semi Global last weekend. Here is a sneak …

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Last week’s Designers Journal post. Over to Cornwell based in Melbourne.

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The Downstage Theatre in Wellington recently unveiled it’s rebrand courtesy of The Church. Not sure about you but I’m quite enjoying the new love for …

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An Auckland fave with a London link this week on Designers Journal, We Love Inc is all yours.

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Mr Mike Collinge has a new site up and running following his recent departure from DNA. The man wonder is now winging his way to …

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Last weeks Designers Journal post gave a virtual high five to Sam Pemberton, working over the ditch…    

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Resident typographer Kris Sowersby has a new typeface out along with an updated website housing a few additional design treats along with a new blog. …

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The creators of Process Journal were the subject of last week’s Designers Journal post…  

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Recently, thanks to good old Design Assembly, I recently discovered the designers of one of my favorite brands, The Honesty Box. Their van drives past …

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My Easter break was spent swanning around the lovely streets of Melbourne. Between the eating, drinking and sun appreciation I also found time to sneak …

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Over on Designers Journal last week it was the turn of departed Kiwi Scott Larritt and his team at Swearwords… Check out the full post …

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A bit of a change for LWC today, a sneak into the art world. Loving these bold works by Melbourne artist Lara Merrett. Find out …

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We were over in Adelaide waters again last week with Nicknack for Designer’s Journal. Check them out here.

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I had an emailed for a talented design lady yesterday, mainly just to say hello. Turns out she is to credit for one of my …

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A friend of mine and fellow designer Hannah has a new website up and running. She recently completed a placement over the pond at Studio …

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Last week’s Designers Journal post bigged up The Creative Method, they are nice, check them out.    

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From one Cloud to another, check out the work of Cloud Inc.

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And a few new bits of work from local designer Brogen Averill…

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Recently I stumbled across a pretty nifty agency based right here in Auckland. Next week they will be the feature of my Designer’s Journal post. …

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Last Friday on Cloud 9 it was the turn of the style masters Inhouse. If this sneak peek tickles your taste buds check out more …

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Interbrand Sydney have been up to their old tricks recently with the branding for ‘New Theatre’. Looking good guys.

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A sneak peak at last Friday’s Designers Journal post. Nice people doing nice things over at Boheem. Take a longer peak here.  

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Tasty packaging design from the Aussie shores of Sydney courtesy of Bold Inc.

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With a name like ‘We buy your kids‘ you may be somewhat dubious about this agencies sanity. Thankfully they’ve channeled their crazy into some creatively …

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Last week’s Designer’s Journal post (if you missed it) headed down to Melbourne with Coop. View full post here.

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The theme of illustration is continuing from Monday with a few tasty tit bits from Studio Lost and Found over in sunny Perth. A bit …

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Last week I was kindly let into the world of Chubbis, a new greetings cards company. These cheeky illustrations form the basis of Amy Her …

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Feeling the Friday type love today we’re checking out the wares of up and coming typographer Suranna Drury. A bit of a dab hand with …

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In case you missed it on Friday here is a peak at last weeks Designers Journal treats. This one is a real goodie. Beautifully executed, …

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Looks like a fun new ice cream brand has recently hit our shelves, our very own Ben and Jerry’s you might say. Nice work Lemonade. …

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Catherine Griffiths has been working her magic again, this time for up and coming talent in the dance world. This A2 poster and flyer (along …

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Over at Designer’s Journal last week it was the turn of Auckland’s One Design to step onto Cloud 9. The elusive bunch have been knocking …

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Today’s inspiration comes in form of Aussie agency Swearwords; an unusual and intriguing choice of name that I’m sure most designer could attribute an anecdote …

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Over on Designers Journal last Friday it was Toko who took center stage. Check it out over here.

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Last week I received an email containing some illustrative eye candy. Get stuck into this lot. It is the handiwork of Ralphi, aka Lauren Marriot. …

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Today we say hello to Tass Gyenes over in Melbourne. One of the pioneers of Mash Design is now going it alone running his own …

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My second post for Designers Journal went live on Friday, showcasing to the world the ever inspiring wares of Alt Group, based here in Auckland. …

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Some tasty visual treats from Black Squid over in Aussie. You’ve got to love cauliflowers named after people! Check out their ‘team bios’ too. I’d …

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The first spot of 2012 goes to Zoe Ikin. Zoe is a designer at Alt Group, recently helped launch Studio Magazine and even finds time …

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Happy New Year folks! Heres to a great one. It’s all happening at LWC, we’ve found our long lost brother. Meet Designers Journal. From now …

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It’s the festive season so lets take a look at some Christmas packaging, new and old. It’s always a good excuse to get creative and …

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It’s all about taking a risk for this four piece from Melbourne, and it’s looks like it’s paid off. Studio Brave stay true to their …

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BRR have been up to some interesting packaging tricks recently…

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A few tasty pieces of print by New Zealand based freelance designer Saskia Nicol.    

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I heard Catherine Griffiths speak at the winter Design Assembly event a few months ago. One of the projects she discussed was her identity work …

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Hofstede Design are an Australian based agency that specialise in identity, publication and environmental graphic design. Recently featured in issue 1 of Studio Magazine, we’ve …

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Brent Courtney is a freelance art director, designer and photographer. He recently sent his work for Martinborough Toast 2011 through to Long White Cloud, however …

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Tonight is the Design Assembly NZ end of year party. Just to get you in the mood here are a few pieces of work by …

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The creative industries turned out in force last night for the opening evening of the Make Something exhibition. With delicious nibbles and the wine flowing …

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I stumbled across the work of Drew Coughlan recently. Currently working at Interbrand, Melbourne, Drew has a nice selection of past projects under his belt, …

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Looks like Brother Design have been up to their usual creative tricks with some new Pams work. These baking ingredients were recently featured on The …

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Hayley King is the artist behind Flox, a spray artist from Melbourne whose work is characterised by decorative floral vines. Her art can now be …

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Studio Verse is a Melbourne based design studio focused on immaculate visual communication. They co produced Process Journal and were responsible for the recent redesign. …

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I just ordered myself a copy of the newest Process Journal, a beautifully designed magazine showcasing print work from around the globe. Process is published …

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The International Office has some new work up on their site. Check out what they’ve been up to recently.

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I recently spotted a new offering from our friends over at Curious. Featured previously on Long White Cloud, they specialise in branded packaging. Nice to …

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I recently came across the work of this chap; Sam Flaherty after browing the wonderfully creative blog AlwaysSometimeAnytime (he built their site). He dabbles in …

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Sticking with the Aussie theme, I recently came across the brand and communications work of Cornwell. With culture and communities being their focus they have …

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*Discalmer: Do not view when hungry!* I recently stumbled across a tasty recipe blog direct from our Aussie neighbours; What Katie Ate. The site not …

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Recently featured on Graphic Bird Watching, the UK based site promoting female creativity, was kiwi Emily Macrae. Primarily working in the fields of book design, …

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As a twist on the take of New Zealand creativity, today’s post focuses on creative not produced in New Zealand but inspired by the fine …

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The LWC Tour is coming to an end. To finish up a couple of posts from the cultural hub that is Berlin. On a recent …

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A newly redesigned ‘World Oven’ has recently launched into the New Zealand bread market courtesy of Cowan New Zealand. An adventurous take on culinary creations …

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And a look at the Best of the Rest from Interactive, Spatial and Product. Interactive For me the contemporary take on an historical service was …

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The LWC tour must take a break to pay homage to the winners of last weeks Best Awards. Earlier in the year we made our …

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Marx Design is the work of designer Ryan Marx now working from Auckland. After years of working for household brands throughout Australia Marx now focusses …

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Red Cactus is one of the leading packaging design agencies in New Zealand and they’ve been up to some great things recently. Their new website …

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Last week I took part in the Graphic Designers Walk as part of the London Design Festival. The event was organised by Graphic Bird Watching, …

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While browsing the Design Junction event at London Design Festival last week, I noticed a kiwi had snuck into the midst. Jamie McLellan’s products were …

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Yesterday saw a mad day of rushing round shows throughout London, one of the highlights being a solo exhibition by graphic illustrator Noma Bar. His …

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Today marks the first day of a month long tour by Long White Cloud. I am traveling back to the homeland just in time for …

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A sneak peak into the new artwork that has recently appeared on the wall of St Kevin’s arcade, courtesy of Cut Collective. Great to see …

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I’m not sure we can go the entirety of the Rugby World Cup without a related post, but let’s keep it cultural. Amongst the masses …

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Issue one of Interior landed on my desk this week. This is the new offering from AGM, edited by ex Prodesign head Michael Barrett. Covering …

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The Art Directors Club has just announced it’s Young Guns finalists for 2011 and we have 2 kiwis in the midst. Curtis Baigent has been …

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New Zealand made and owned, Toodles Noodles have a love of stationery and all things colorful and cheeky. With a company name that stems from …

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For those that chose to avoid the madding crowds this weekend at the new Auckland Art Gallery, here is a sneak peak into what you …

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Kris Sowersby of Klim was first up at We Can Create last weekend. I caught up with him before his presentation to get his thoughts …

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While we wait for my Patrick Reynolds review to go live online how about a look at one of the local artists who exhibited at …

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This weekend was spent soaking up two solid days of inspiration in the form of local design event ‘We Can Create’. There was some great …

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Take a trip down memory lane this Thursday with a scout through the archives of the winners of the Vodafone Music Awards ‘Best Album Cover’ …

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Second year student work from Massey University in Wellington by Oliver Ward and Nick Jarvie. Beautifully executed the design focus’ on bringing a sense of …

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First up at We Can Create this Friday will be our very own Kris Sowersby speaking around his typographic design process. With an interview also …

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With NZ Fashion Week kicking off next week it seems appropriate to showcase something many designers fashion or otherwise are secretly, or not so secretly …

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Following up on their inclusion in Long White CLoud’s hot picks for the best awards, Family Design Co have just unveiled a few new tasty …

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Up and coming illustrator Allan Wrath introduces his work to Long White Cloud Design. In his own words: “I am and Illustrator, photographer, and graphic …

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Friday’s finale to our awards week comes in the form of some further exploration into one of our hot picks, Creature Co. Their work for …

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Taking a wee break from the Best Awards hype, the finalists in the James Dyson Awards have recently been announced. The awards reward up and …

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Part 2 of our exploration into what makes a Best Award finalist the best. Focusing on the second part of the Graphics section with the …

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In ten words or less: We believe design is about instant communication and excitement. Based on this premise we have scoured the recently announced Best …

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The last in our profiles from the Food Show comes in the form of easy batter mix from Fogdog. Make your own beer batter at …

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Endorsed by Gordon Ramsey himself, Fresh As produces high quality freeze dried ingredients for food services, restaurants and caterers. Herbs, fruits and powders are freeze …

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Another organic gem from the food show for Wednesday in the form of Pitango. Starting with soups they have now branched out into pasta, porridge, …

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Today’s pick from the Food Show is The Collective Dairy. These guys combine gourmet yogurt with probiotics creating something yummy thats also good for you. …

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The first of our picks from the Auckland Food Show goes to Naked Organics. Naked Locals is the new soup offering from Naked Organics. The …

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Today we hop over the pond for our daily dose of inspiration in the form of Design by Pidgeon, an independent agency based in Australia. …

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I may be well off the mark with how new this news is but Moa beer is looking lovely these days. The beer ‘made by …

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This week marks the final days of display of Gabby O’Connor’s impressive sculptural installation at The Hirschfield Gallery, Wellington. The piece is a carefully hand …

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The world of Twitter led us to discover Tardis Design, a Wellington based agency. Looks like they do some nice work in the food and …

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Catherine Griffiths is a typographer and designer living and working in Wellington, soon to relocate to Auckland. Having lived and worked in Wellington for 30 …

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Kris Sowersby is New Zealand’s newest typographic prodigy. He will be gracing local shores when he speaks at We Can Create next month. Muggie Ramadani …

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Recently I attended an event by the Design Assembly. One of the speakers was Anzac Tasker. His typographic instalations have earnt his national recognition and …

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Kiwi Innovations

Kiwi ingenuity is being put to good use here in the southern hemisphere. Originally designed for camping the innovation also goes someway to solving the …

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Who knew pandas were were so topical this month. Panda licorice has just been redesigned back in the UK by the London branch of my …

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>A Parnell Original

So my first New Zealand designed identity was launched last week in the shape of rebranded cafe SubRosa. Naming and logo was by yours truely. …

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A world’s first has recently occurred here in New Zealand. The first chocolate website courtesy of Whitakers chocolate with a little help from Salted Herring …

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Another New Zealand tip off courtesy of ‘form fifty five’. Some decent clean and simple editorial work by ‘The International Office’. Check it out here: …

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>"Because Z is the second letter of NZ"

This morning’s paper brought us the news of the demise of energy giant ‘Shell’ here in New Zealand. Obviously the global giant is still going …

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Leaf

On a recent roadtrip round the south island of this fine country, my traveling companion and I stumbled into New World on the hunt for …

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Brogen Averill

Courtesy of www.formfiftyfive.com I just discovered the designs of Brogen Averill. After a spell soaking up the culture of Europe and the UK he has …

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Yog

New Zealand agency Shine have recently developed the packaging for the latest dairy trend to take the country by storm, man yoghurt! http://www.shinelimited.co.nz/

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>Design Week Awards

The Design Week Awards were recently announced over in the homeland and it looks like this small corner of the world is making an impact …

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A nice brand refresh by Dow Design for New Zealand meat company Heller’s. The company started as a small family business and Dow have reinstated …

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Taking another traitorous deviation from home grown New Zealand finds I’m afraid but this one was too good to pass up. I just stumbled across …

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Thanks to www.thedieline.com I recently discovered that Starbucks have taken an interesting new turn with their most recent rebrand. It appears the coffee house has …

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>The Best of NZ?

So it appears that sock packaging is the best NZ can do, literally! It pains me to be scathing about design while I am on …

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Steinlager

Independent packaging and branding agency, Curious, based in Grey Lynn have been turning out some impressive work in the beverage sector recently. Check out a …

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A bit of semi self promotion showcased below in the form of some recent work done by my current agency Cowan Auckland. These beauties were …

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Another stirling job in the beer category. Anton Hart of Hart Design was hired to create a label design for Wellington New Zealand’s only Craft …

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The finalists for the Best Awards were announced yesterday. The Best Awards appears to be New Zealand’s equivalent of D&AD.; I have to say I …

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“I don’t like having to talk people into getting it, we shouldn’t have to explain the brand if they don’t get it.” These were the illustrious …

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>Feeling crafty

Auckland held it’s annual Arts and Crafts bonanza recently and boy was it a bonanza, they sure love their crafts over here! Nightclubs have nothing …

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>Coffee to Go

  I came across this little cafe at the weekend, The Shaky Isles. Lovely branding and supporting visual language with illustration by Ross Hamilton. There’s …

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pilot_12

I  came across a gem in the New Zealand publishing world at the weekend going by the name of ‘Pilot Magazine’. It covers everything from …

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>A letter a day...

Came across a feature on this lady over the weekend. Jess is an american born illustrator specialising in typography and has recently be undertaking a personal …

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>The wood from the trees!!

I recently discovered the work of Everything Design and specifically this identity project they’ve done for Northpine. The simplicity of concept and execution were what …

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>Free pitching reaches new heights...

NZ has taken free pitching to a new level. In a move to rebrand Auckland City organisers allowed the public to submit their entries… a …

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>There's a lot of wine in NZ!

The deadline for this years Best Awards closed this week. We’ll have to wait till September for the winners but here’s a pick from last …

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>The war rages on

Advertising and design have never been completely at peace with one another but it seems in NZ the war is even more intense. Apparently it’s …

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>An evening tipple

So I took my first trip to a Kiwi ‘Liquor Store’ last night… for browsing purposes obviously! There are a fair few to choose from …

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27.4.11 Macs6pack_sassyred3_2

So I spent my first afternoon in a kiwi bar yesterday sampling their wares, the establishment of choice being Macs Brewbar. The brand is very …

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So my first adventure to a New Zealand supermarket mainly consisted of wandering aimlessly in search of ingredients for Thai Green curry… apparently not possible! …

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>Sweat for breakfast anyone?!

So I’m here… and what treasures have I found? Well not many yet as the majority of the last 48 hours have been spent wondering …

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>Happy Friday

I’m not there yet… and it’s not kiwi design but this just couldn’t go unmentioned I’m afraid! Check it out… a Hot Dog!!! And it’s …

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