Long White Cloud Design

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Downstage Theatre

The Downstage Theatre in Wellington recently unveiled it’s rebrand courtesy of The Church. Not sure about you but I’m quite enjoying the new love for …

We Love Inc {Designers Journal}

An Auckland fave with a London link this week on Designers Journal, We Love Inc is all yours.

Mike Collinge

Mr Mike Collinge has a new site up and running following his recent departure from DNA. The man wonder is now winging his way to …

Sam Pemberton {Designers Journal}

Last weeks Designers Journal post gave a virtual high five to Sam Pemberton, working over the ditch…

Klim

Resident typographer Kris Sowersby has a new typeface out along with an updated website housing a few additional design treats along with a new blog. …

Hunt Studio {Designers Journal}

The creators of Process Journal were the subject of last week’s Designers Journal post…

2Di4 Design

Recently, thanks to good old Design Assembly, I recently discovered the designers of one of my favorite brands, The Honesty Box. Their van drives past …

Round

My Easter break was spent swanning around the lovely streets of Melbourne. Between the eating, drinking and sun appreciation I also found time to sneak …

Swearwords {Designers Journal}

Over on Designers Journal last week it was the turn of departed Kiwi Scott Larritt and his team at Swearwords… Check out the full post …

Lara Merrett

A bit of a change for LWC today, a sneak into the art world. Loving these bold works by Melbourne artist Lara Merrett. Find out …

Nicknack {Designers Journal}

We were over in Adelaide waters again last week with Nicknack for Designer’s Journal. Check them out here.

Tana Mitchell

I had an emailed for a talented design lady yesterday, mainly just to say hello. Turns out she is to credit for one of my …

Hannah Littler

A friend of mine and fellow designer Hannah has a new website up and running. She recently completed a placement over the pond at Studio …

The Creative Method {Designers Journal}

Last week’s Designers Journal post bigged up The Creative Method, they are nice, check them out.

Cloud Inc

From one Cloud to another, check out the work of Cloud Inc.

New Brogen Averill

And a few new bits of work from local designer Brogen Averill…

Sneak preview

Recently I stumbled across a pretty nifty agency based right here in Auckland. Next week they will be the feature of my Designer’s Journal post. …

Inhouse {Designers Journal}

Last Friday on Cloud 9 it was the turn of the style masters Inhouse. If this sneak peek tickles your taste buds check out more …

Interbrand

Interbrand Sydney have been up to their old tricks recently with the branding for ‘New Theatre’. Looking good guys.

Boheem {Designer’s Journal}

A sneak peak at last Friday’s Designers Journal post. Nice people doing nice things over at Boheem. Take a longer peak here.

Bold Inc

Tasty packaging design from the Aussie shores of Sydney courtesy of Bold Inc.

Music Posters

With a name like ‘We buy your kids‘ you may be somewhat dubious about this agencies sanity. Thankfully they’ve channeled their crazy into some creatively …

Coop {Designer’s Journal}

Last week’s Designer’s Journal post (if you missed it) headed down to Melbourne with Coop. View full post here.

Illustration week continues…

The theme of illustration is continuing from Monday with a few tasty tit bits from Studio Lost and Found over in sunny Perth. A bit …

Cheeky Chubbis

Last week I was kindly let into the world of Chubbis, a new greetings cards company. These cheeky illustrations form the basis of Amy Her …

Scrumptious type

Feeling the Friday type love today we’re checking out the wares of up and coming typographer Suranna Drury. A bit of a dab hand with …

Parallax {Designers Journal}

In case you missed it on Friday here is a peak at last weeks Designers Journal treats. This one is a real goodie. Beautifully executed, …

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Lemonade and ice cream

Looks like a fun new ice cream brand has recently hit our shelves, our very own Ben and Jerry’s you might say. Nice work Lemonade. …

Typography meets experimental dance

Catherine Griffiths has been working her magic again, this time for up and coming talent in the dance world. This A2 poster and flyer (along …

Designers Journal {One Design}

Over at Designer’s Journal last week it was the turn of Auckland’s One Design to step onto Cloud 9. The elusive bunch have been knocking …

F*** that’s a nice pack!

Today’s inspiration comes in form of Aussie agency Swearwords; an unusual and intriguing choice of name that I’m sure most designer could attribute an anecdote …

Toko

Over on Designers Journal last Friday it was Toko who took center stage. Check it out over here.

Ralphi

Last week I received an email containing some illustrative eye candy. Get stuck into this lot. It is the handiwork of Ralphi, aka Lauren Marriot. …

Tass Gyenes

Today we say hello to Tass Gyenes over in Melbourne. One of the pioneers of Mash Design is now going it alone running his own …

Alt Group

My second post for Designers Journal went live on Friday, showcasing to the world the ever inspiring wares of Alt Group, based here in Auckland. …

Black Squid

Some tasty visual treats from Black Squid over in Aussie. You’ve got to love cauliflowers named after people! Check out their ‘team bios’ too. I’d …

Zoe Ikin

The first spot of 2012 goes to Zoe Ikin. Zoe is a designer at Alt Group, recently helped launch Studio Magazine and even finds time …

Designers Journal

Happy New Year folks! Heres to a great one. It’s all happening at LWC, we’ve found our long lost brother. Meet Designers Journal. From now …

Merry Christmas

It’s the festive season so lets take a look at some Christmas packaging, new and old. It’s always a good excuse to get creative and …

Studio Brave

It’s all about taking a risk for this four piece from Melbourne, and it’s looks like it’s paid off. Studio Brave stay true to their …

BRR

BRR have been up to some interesting packaging tricks recently…

Saskia Nicol

A few tasty pieces of print by New Zealand based freelance designer Saskia Nicol.

Typography in the Landscape

I heard Catherine Griffiths speak at the winter Design Assembly event a few months ago. One of the projects she discussed was her identity work …

Hofstede

Hofstede Design are an Australian based agency that specialise in identity, publication and environmental graphic design. Recently featured in issue 1 of Studio Magazine, we’ve …

Brent Courtney

Brent Courtney is a freelance art director, designer and photographer. He recently sent his work for Martinborough Toast 2011 through to Long White Cloud, however …

Design Assembly Party

Tonight is the Design Assembly NZ end of year party. Just to get you in the mood here are a few pieces of work by …

Make Something

The creative industries turned out in force last night for the opening evening of the Make Something exhibition. With delicious nibbles and the wine flowing …

Graphic Delights

I stumbled across the work of Drew Coughlan recently. Currently working at Interbrand, Melbourne, Drew has a nice selection of past projects under his belt, …

Brother

Looks like Brother Design have been up to their usual creative tricks with some new Pams work. These baking ingredients were recently featured on The …

Flox

Hayley King is the artist behind Flox, a spray artist from Melbourne whose work is characterised by decorative floral vines. Her art can now be …

Studio Verse

Studio Verse is a Melbourne based design studio focused on immaculate visual communication. They co produced Process Journal and were responsible for the recent redesign. …

Hunt Studio

I just ordered myself a copy of the newest Process Journal, a beautifully designed magazine showcasing print work from around the globe. Process is published …

New work from International Office

The International Office has some new work up on their site. Check out what they’ve been up to recently.

Boutique Packaging

I recently spotted a new offering from our friends over at Curious. Featured previously on Long White Cloud, they specialise in branded packaging. Nice to …

Graphic lovelyness

I recently came across the work of this chap; Sam Flaherty after browing the wonderfully creative blog AlwaysSometimeAnytime (he built their site). He dabbles in …

Ideas of Influence

Sticking with the Aussie theme, I recently came across the brand and communications work of Cornwell. With culture and communities being their focus they have …

Tasty food photography

*Discalmer: Do not view when hungry!* I recently stumbled across a tasty recipe blog direct from our Aussie neighbours; What Katie Ate. The site not …

Bird Watching

Recently featured on Graphic Bird Watching, the UK based site promoting female creativity, was kiwi Emily Macrae. Primarily working in the fields of book design, …

Photographing New Zealand

As a twist on the take of New Zealand creativity, today’s post focuses on creative not produced in New Zealand but inspired by the fine …

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LWC on Tour // Berlin

The LWC Tour is coming to an end. To finish up a couple of posts from the cultural hub that is Berlin. On a recent …

Homegrown Exclusive

A newly redesigned ‘World Oven’ has recently launched into the New Zealand bread market courtesy of Cowan New Zealand. An adventurous take on culinary creations …

Best of the Rest

And a look at the Best of the Rest from Interactive, Spatial and Product. Interactive For me the contemporary take on an historical service was …

Best of the Best – Graphics

The LWC tour must take a break to pay homage to the winners of last weeks Best Awards. Earlier in the year we made our …

Marx Design

Marx Design is the work of designer Ryan Marx now working from Auckland. After years of working for household brands throughout Australia Marx now focusses …

Red Cactus

Red Cactus is one of the leading packaging design agencies in New Zealand and they’ve been up to some great things recently. Their new website …

LWC on Tour // Bird Watching

Last week I took part in the Graphic Designers Walk as part of the London Design Festival. The event was organised by Graphic Bird Watching, …

LWC on Tour // Resident

While browsing the Design Junction event at London Design Festival last week, I noticed a kiwi had snuck into the midst. Jamie McLellan’s products were …

LWC on Tour // Noma Bar

Yesterday saw a mad day of rushing round shows throughout London, one of the highlights being a solo exhibition by graphic illustrator Noma Bar. His …

LWC on Tour

Today marks the first day of a month long tour by Long White Cloud. I am traveling back to the homeland just in time for …

K Road gets a makeover

A sneak peak into the new artwork that has recently appeared on the wall of St Kevin’s arcade, courtesy of Cut Collective. Great to see …

Dick Frizzel for RWC

I’m not sure we can go the entirety of the Rugby World Cup without a related post, but let’s keep it cultural. Amongst the masses …

Inside Interior

Issue one of Interior landed on my desk this week. This is the new offering from AGM, edited by ex Prodesign head Michael Barrett. Covering …

ADC Young Guns #1

The Art Directors Club has just announced it’s Young Guns finalists for 2011 and we have 2 kiwis in the midst. Curtis Baigent has been …

Crafty Business

New Zealand made and owned, Toodles Noodles have a love of stationery and all things colorful and cheeky. With a company name that stems from …

Auckland Art Gallery

For those that chose to avoid the madding crowds this weekend at the new Auckland Art Gallery, here is a sneak peak into what you …

Kris Sowersby Interview

Kris Sowersby of Klim was first up at We Can Create last weekend. I caught up with him before his presentation to get his thoughts …

Bron Alexander

While we wait for my Patrick Reynolds review to go live online how about a look at one of the local artists who exhibited at …

We Can Create

This weekend was spent soaking up two solid days of inspiration in the form of local design event ‘We Can Create’. There was some great …

Memory Lane

Take a trip down memory lane this Thursday with a scout through the archives of the winners of the Vodafone Music Awards ‘Best Album Cover’ …

Kiwi Student Special

Second year student work from Massey University in Wellington by Oliver Ward and Nick Jarvie. Beautifully executed the design focus’ on bringing a sense of …

A Taste of things to come

First up at We Can Create this Friday will be our very own Kris Sowersby speaking around his typographic design process. With an interview also …

Shoes, shoes, shoes

With NZ Fashion Week kicking off next week it seems appropriate to showcase something many designers fashion or otherwise are secretly, or not so secretly …

Family Design Co

Following up on their inclusion in Long White CLoud’s hot picks for the best awards, Family Design Co have just unveiled a few new tasty …

Keep the Change

Up and coming illustrator Allan Wrath introduces his work to Long White Cloud Design. In his own words: “I am and Illustrator, photographer, and graphic …

Creature Co

Friday’s finale to our awards week comes in the form of some further exploration into one of our hot picks, Creature Co. Their work for …

James Dyson Awards

Taking a wee break from the Best Awards hype, the finalists in the James Dyson Awards have recently been announced. The awards reward up and …

Best Awards Hot Picks #2

Part 2 of our exploration into what makes a Best Award finalist the best. Focusing on the second part of the Graphics section with the …

Best Awards Hot Picks #1

In ten words or less: We believe design is about instant communication and excitement. Based on this premise we have scoured the recently announced Best …

Fogdog

The last in our profiles from the Food Show comes in the form of easy batter mix from Fogdog. Make your own beer batter at …

Fresh As

Endorsed by Gordon Ramsey himself, Fresh As produces high quality freeze dried ingredients for food services, restaurants and caterers. Herbs, fruits and powders are freeze …

Pitango

Another organic gem from the food show for Wednesday in the form of Pitango. Starting with soups they have now branched out into pasta, porridge, …

The Collective Dairy

Today’s pick from the Food Show is The Collective Dairy. These guys combine gourmet yogurt with probiotics creating something yummy thats also good for you. …

Naked Locals

The first of our picks from the Auckland Food Show goes to Naked Organics. Naked Locals is the new soup offering from Naked Organics. The …

Design by Pidgeon

Today we hop over the pond for our daily dose of inspiration in the form of Design by Pidgeon, an independent agency based in Australia. …

Beer is beautiful

I may be well off the mark with how new this news is but Moa beer is looking lovely these days. The beer ‘made by …

What lies beneath

This week marks the final days of display of Gabby O’Connor’s impressive sculptural installation at The Hirschfield Gallery, Wellington. The piece is a carefully hand …

A New Find

The world of Twitter led us to discover Tardis Design, a Wellington based agency. Looks like they do some nice work in the food and …

Catherine Griffiths

Catherine Griffiths is a typographer and designer living and working in Wellington, soon to relocate to Auckland. Having lived and worked in Wellington for 30 …

Kris Sowersby

Kris Sowersby is New Zealand’s newest typographic prodigy. He will be gracing local shores when he speaks at We Can Create next month. Muggie Ramadani …

Technology meets craft

Recently I attended an event by the Design Assembly. One of the speakers was Anzac Tasker. His typographic instalations have earnt his national recognition and …

Kiwi Innovations

Kiwi ingenuity is being put to good use here in the southern hemisphere. Originally designed for camping the innovation also goes someway to solving the …

More Pandas

Who knew pandas were were so topical this month. Panda licorice has just been redesigned back in the UK by the London branch of my …

A Parnell Original

So my first New Zealand designed identity was launched last week in the shape of rebranded cafe SubRosa. Naming and logo was by yours truely. …

Old fashioned values

A world’s first has recently occurred here in New Zealand. The first chocolate website courtesy of Whitakers chocolate with a little help from Salted Herring …

Go International

Another New Zealand tip off courtesy of ‘form fifty five’. Some decent clean and simple editorial work by ‘The International Office’. Check it out here: …

“Because Z is the second letter of NZ”

This morning’s paper brought us the news of the demise of energy giant ‘Shell’ here in New Zealand. Obviously the global giant is still going …

Modest Pandas

On a recent roadtrip round the south island of this fine country, my traveling companion and I stumbled into New World on the hunt for …

Brogen Averill

Courtesy of www.formfiftyfive.com I just discovered the designs of Brogen Averill. After a spell soaking up the culture of Europe and the UK he has …

Man Up

New Zealand agency Shine have recently developed the packaging for the latest dairy trend to take the country by storm, man yoghurt! http://www.shinelimited.co.nz/

Design Week Awards

The Design Week Awards were recently announced over in the homeland and it looks like this small corner of the world is making an impact …

New Zealand Meat

A nice brand refresh by Dow Design for New Zealand meat company Heller’s. The company started as a small family business and Dow have reinstated …

Traitorous deviation

Taking another traitorous deviation from home grown New Zealand finds I’m afraid but this one was too good to pass up. I just stumbled across …

Starbucks?

Thanks to www.thedieline.com I recently discovered that Starbucks have taken an interesting new turn with their most recent rebrand. It appears the coffee house has …

The Best of NZ?

So it appears that sock packaging is the best NZ can do, literally! It pains me to be scathing about design while I am on …

Drink Up

Independent packaging and branding agency, Curious, based in Grey Lynn have been turning out some impressive work in the beverage sector recently. Check out a …

Close to home

A bit of semi self promotion showcased below in the form of some recent work done by my current agency Cowan Auckland. These beauties were …

Handcrafted Beer

Another stirling job in the beer category. Anton Hart of Hart Design was hired to create a label design for Wellington New Zealand’s only Craft …

Best Awards

The finalists for the Best Awards were announced yesterday. The Best Awards appears to be New Zealand’s equivalent of D&AD.; I have to say I …

The controversial review

“I don’t like having to talk people into getting it, we shouldn’t have to explain the brand if they don’t get it.” These were the illustrious …

Feeling crafty

Auckland held it’s annual Arts and Crafts bonanza recently and boy was it a bonanza, they sure love their crafts over here! Nightclubs have nothing …

Coffee to Go

I came across this little cafe at the weekend, The Shaky Isles. Lovely branding and supporting visual language with illustration by Ross Hamilton. There’s …

Treat for the eyes

I came across a gem in the New Zealand publishing world at the weekend going by the name of ‘Pilot Magazine’. It covers everything from …

A letter a day

Came across a feature on this lady over the weekend. Jess is an american born illustrator specialising in typography and has recently be undertaking a personal …

The wood from the trees

I recently discovered the work of Everything Design and specifically this identity project they’ve done for Northpine. The simplicity of concept and execution were what …

Free pitching reaches new heights…

NZ has taken free pitching to a new level. In a move to rebrand Auckland City organisers allowed the public to submit their entries… a …

There’s a lot of wine in NZ!

The deadline for this years Best Awards closed this week. We’ll have to wait till September for the winners but here’s a pick from last …

The war rages on

Advertising and design have never been completely at peace with one another but it seems in NZ the war is even more intense. Apparently it’s …

An evening tipple

So I took my first trip to a Kiwi ‘Liquor Store’ last night… for browsing purposes obviously! There are a fair few to choose from …

Beer the hand drawn way

So I spent my first afternoon in a kiwi bar yesterday sampling their wares, the establishment of choice being Macs Brewbar. The brand is very …

Keeping it simple

So my first adventure to a New Zealand supermarket mainly consisted of wandering aimlessly in search of ingredients for Thai Green curry… apparently not possible! …

Sweat for breakfast anyone?!

So I’m here… and what treasures have I found? Well not many yet as the majority of the last 48 hours have been spent wondering …

Happy Friday

I’m not there yet… and it’s not kiwi design but this just couldn’t go unmentioned I’m afraid! Check it out… a Hot Dog!!! And it’s …

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