The finalists for the Best Awards were announced yesterday. The Best Awards appears to be New Zealand’s equivalent of D&AD.; I have to say I was a little disappointed with the packaging choices. The downside of awards like Best and D&AD; is that they ignore the business side of design, the upside being that they usually showcase strong conceptual design, the design we all secretly want to do! However Best 2010 seems to have disappointed somewhat. My picks are shown below however they are no strangers to the design limelight, no unearthed gems this year I’m afraid.