I may be well off the mark with how new this news is but Moa beer is looking lovely these days. The beer ‘made by lots of people and not many machines’ originates from Marlborough wine country. It is made the old fashioned way and has recently become the official sponsor of the New Zealand Olympic team for when they go into battle at London 2012. While the label designs are beautifully simple, creating a strong architecture across the range it was the boxes that caught my eye. A lovely opportunity to inject a bit of humour. I’m unsure who to credit for this design so if anyone knows shout up.