Today’s pick from the Food Show is The Collective Dairy. These guys combine gourmet yogurt with probiotics creating something yummy thats also good for you. The handdrawn typographic logo and brand execution communicate the honesty of the brand while adding a light hearted sense of humour. Its obviously working as they currently hold the number one spot in the gourmet yoghurt market in New Zealand and have recently launched in the UK. The Food Show saw the addition of some tasty halloumi cheeses too. I can give a personal thumbs up on these.